Clik here to view.
A Boy’s View of the New Girls’ LEGO & a Few Questions for Mom
Picture from mastermindtoys.com In a previous post I was critical of the new LEGO for girls, called LEGO Friends. Wanting another opinion, I asked my son. I told him nothing about what’s been said...
View ArticleClik here to view.
The LEGO Disconnect on Gender
As most readers of this blog know, there has been a huge uproar over LEGO’s newest product line, LEGO Friends. (Google it. You can’t miss it.) Regular readers might also know that LEGO has been one of...
View ArticleClik here to view.
Blog for International Women’s Day: Let’s Make Girls Part of the Story
How can we, as a culture and as members of the global community, involve, educate, and inspire girls in a positive way? This is the question posed as part of the Blog for International Women’s Day,...
View ArticleClik here to view.
The Conundrum of LEGO Friends
I wrote a while back about my son’s opinion of the new LEGO Friends line, aka the “girls’” LEGO. In that post I said: My first reaction to these toys was that they are very limiting to girls, and I...
View ArticleClik here to view.
No Amazon, I Am Not Interested in Your “Girl Talk” Games
Due to some kind of glitch, this post was almost entirely deleted. On June 10, 2012 I re-posted it and amended it to include amazon’s response. Amazon might want to check the algorithms used in its...
View ArticleClik here to view.
On Gender-Neutral Toy Stores….
Recently I’ve seen some discussion on Facebook about initiatives by toy vendors in the UK to move toward gender-neutral displays. Just this week a Facebook fan posted a link on my page with some great...
View ArticleClik here to view.
LEGO Friends: A Case for Gender-Neutral Marketing
As much as we try not to make birthdays about presents, there is no getting around the excitement that birthday gifts bring. Case in point, my son, who recently turned six, threw his hands over his...
View ArticleClik here to view.
Great Gifts for Boys (and Girls)
“This season, if we all choose to support media and marketing messages with positive worldviews instead of defaulting to ‘what’s out there’ we could call for a massive mindshift to start chiseling away...
View ArticleClik here to view.
Santa, The Joker, and The Hulk Came to a Christmas Party…
It goes without saying that the horrible incident in Newtown, CT last week led to a lot of reaction in the online world especially around the topic of gun control. Today I posted on my Facebook page...
View ArticleClik here to view.
New Year, Same Old LEGO
I concede that the title to this post is not exactly fair. It’s only been a year since the launch of LEGO Friends, the line that, although incredibly successful, drew a lot of attention to LEGO’s...
View ArticleClik here to view.
Female LEGO Characters One Step Closer to Reality!
Image from http://lego.cuusoo.com/ideas/view/15401. Last week I posted a link on Facebook and Twitter to a LEGO Cuusoo site used to gauge interest in new designs. Designers post their ideas for new...
View ArticleClik here to view.
Letter to Toys R Us re: Gendered Toy Marketing
On September 23 I posted this item on my Facebook page: “My friend Marci of Fit vs Fiction and I are prepping a letter for Toys R Us Canada asking them to follow the lead of Toys R Us in the UK and...
View ArticleClik here to view.
Breaking News: LEGO Fails Girls (Again)
Oh LEGO. You’ve gone and done it again. In April 2012 representatives from your company met with SPARK. After that meeting I had such hope that there would be change in your approach to toy design....
View ArticleClik here to view.
LEGO Friends: A Bait and Switch?
It’s been a while since I’ve checked in on my good friends at LEGO. I may be very late to the game on this, but I have to ask, what happened to the LEGO Friends? They used to be more, shall we say,...
View ArticleClik here to view.
LEGO Friends: Trending Toward Sexy?
In my last post I talked about the sexier look of the LEGO Friends in their online marketing materials and packaging. I also included the image below with the implication that the Friends dolls are...
View ArticleClik here to view.
Target’s Removal of Gendered Toy Labelling–HuffPost Live
I’m sure by now most people have heard about the decision by US department store chain Target to remove gendered labelling in the toy aisle and electronics and bedding departments. The first report I...
View ArticleClik here to view.
Why Target’s Removal of Gendered Toy Signs is a Good Decision
In the wake of Target’s decision to remove gendered signage and colours from its toy aisles, children’s bedding and electronics, some people have expressed fear that, when shopping, they will no longer...
View ArticleClik here to view.
Fisher-Price Then & Now: A Shift From Unisex to Gendered Toys
During a recent visit home, my mom offered me an old toy we had in the 1970s. She didn’t hold onto many of our toys, but she kept this one because it is, quite frankly, pretty cool. All of her...
View Article
